5 Tips for an Efficient Marketing Strategy
August 21, 2020Stephanie Zygomani
Googling for “marketing tips” is like looking up the perfect diet to start on Monday. There are so many and each of them promise best results. In order for them to be efficient, one must customize them to their needs.
If you think about it, though, finding the “best” marketing tip is relative to your audience, resources, and marketing goals. What works for one business might not work for another.
The question is, how do you, as a marketer, combine those differences and find a new practice or process that works for you, your audience, and your product or service? The secret is to try new things. Let’s find out how:
- Prioritize your Target Audience
If we start with our audience’s needs, questions and preferences first, and build our marketing plans around that, we will likely meet much greater success and we will see better results. Therefore, focus on your audience as the center of your attention.
- Value your Customers’ Trust
Sales are a mutual meaningful transaction, so before asking for anything, a customer’s trust must be earned. Brands need to build narratives that align with their company’s values and then communicate those values to their customers. This leads to customer loyalty which then translates to brand advocates.
- Invest in Paid Boost
Paid advertisements are now extremely popular on social media. The days of brands organically growing audiences are gone. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business' content to their fan base. So, give your content a paid boost. Never before has data and targeting been so deep and effective. Brands that nail paid social take control of their future.
- Build a Story around your Product
Nowadays, buyers have been exposed to so many messages that they now filter out overly promotional ones. Therefore, as you consider launching a new product, or an update to an existing product, one of the most effective psychological marketing tricks you can use is to tug at your audience’s emotions. The power of storytelling can play a huge role in this. Having some sort of story helps your audience develop an emotional attachment to your brand, even if the story isn’t directly related to your brand.
- Build Partnerships
Advertising is a great way to broaden your reach on social media and the web but it doesn’t compare to the power of a strong recommendation from knowledgeable influencers. Collaborate with other major players in your industry to reach a new audience and gain some social proof for your business. You can also enlist the help of micro-influencers to serve as your brand advocates on social media.
The King of Marketing Tips: Keep Up with the Trends
Having a strong marketing strategy requires more than adjusting your priorities year after year. You have to be constantly on the lookout for trends, technologies and opportunities to stand out from the crowd. Follow the latest marketing tips to keep up on the important trends and changes you should be taking advantage of.
Enter the future of marketing!