Internet Marketing is a rapidly growing area, both in business to business and consumer marketing. In the U.S., 100 million people use the Internet. The number of online surfers who shopped in 1999 was 44.8 million with 38.8 million being buyers. By 2000, 63.4 million shopped online and 59 million made purchases. The percent of Internet users who shop and purchase online has been increasing each year since 1997, and is expected to continue to increase. Today 83% of Internet shop online and 80% to purchase online.